SUBJECT: Community Relations
I. Board Policy
The Board delegates responsibility for planning and directing a community
relations program to the Superintendent of Schools.
A. Has primary responsibility for planning and coordinating a community
relations program that builds public trust through effective, targeted communications.
Delegates the proper community relations functions and commensurate authority
to the Office of Communications without relinquishing his/her own authority.
Makes effective use of available technical assistance from staff members
and public relations consultants, and assigns specific responsibility to
D. Encourages and expects the staff of each school to maintain
exemplary community relations.
E. Develops a comprehensive set of long-range
and short-term objectives designed to assure an appropriate and effective
community relations program for the District.
II. Administration Policy
The District community relations program shall be the responsibility assigned
to the Superintendent of Schools. To meet the intent of the Board, the community
relations process shall consist of four equal concepts as follows:
Analyze priority audiences to determine attitudes, understanding,
and the degree of support generated by the school system.
Maintain an ongoing integrated communications plan to deal effectively
with what is important to the school system and to maintain public trust.
Implement effective two-way communication with key audiences.
Evaluate the effectiveness of the community relations program,
making revisions and adaptations as circumstances dictate.
Following is a set of long-range community relations objectives:
an effective media relations program to respond to media inquiries, proactively
promote awareness for school and department activities and provide ongoing
media training for administrators.
B. Establish an internal communications program
to communicate with employees and other internal groups.
C. Develop an external
communications program that provides critical information to District patrons,
taxpayers and other key audiences.
D. Implement an Internet strategy and Web
presence to support the internal and external communications programs.
support and training for Districtwide and school-specific customer service
and public relations initiatives.
F. Develop and support District
coalition building activities with key communicators.
G. Conduct research and
evaluation, as necessary, to support and direct District community relations
These policies have been developed and
approved by the Jordan School District Board of Education for exclusive
use within Jordan School District. Any use by a person or organization
outside of Jordan School District is not authorized by the school district.
Jordan School District bears no responsibility for such unauthorized
use or adaptation of the policies of Jordan School District. Any party
copying or revising these policies for its own use does so at its own
risk and responsibility as to applicability and legal sufficiency.
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